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Creed Perfumes' majority investment from BlackRock LTPC

June 2021

Client(s) Management team of Creed Perfumes

Jones Day acted as counsel to the management team of Creed Perfumes, one of the world’s leading artisan fragrance companies, following a transaction in which BlackRock Long Term Private Capital ("BlackRock LTPC") became the majority shareholder in the luxury brand. Creed Perfumes has been owned by the Creed family for over 250 years.

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