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Procter & Gamble sells PUR water filtration business to Helen of Troy for $160 million

January 2012

Client(s) Procter & Gamble Company, The

Jones Day advised The Procter & Gamble Company in the sale of its PUR trademark, including all outstanding stock of PUR Water Purification Products, Inc., to Helen of Troy Limited, for $160 million.

In addition to M&A representation, Jones Day provided antitrust advice regarding this transaction.

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