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Delaware North launches Gamewise joint venture partnership for sports betting and iGaming

July 2021

Client(s) Delaware North Companies Gaming & Entertainment, Inc.

Jones Day advised Delaware North in the formation of a joint venture with leading Belgian gaming and sports betting partner, GAMING1, for sports betting and iGaming.

The joint venture, Gamewise, will use GAMING1’s proprietary sports betting and casino platform and product technologies to deliver turnkey digital gaming solutions to licensed operators in North America. As part of the partnership, Delaware North will offer its mobile iGaming brand, Betly.com, exclusively through the partnership in all new markets where it operates land-based casinos.

In addition to Delaware North’s gaming and hospitality expertise, Gamewise will be powered by GAMING1’s omnichannel technology solution and partnership model that has been honed for over a decade in fully regulated markets around the globe. GAMING1 will also provide its library of proprietary game content exclusively through the joint venture.

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