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Procter & Gamble successfully protects Crest Whitestrips® line of products

August 2016

Client(s) Procter & Gamble Company, The

Jones Day represented The Procter & Gamble Company in securing a consent judgment and permanent injunction against a private label manufacturer infringing P&G's patents and the trade dress packaging and trademarks for its successful Crest Whitestrips® line of products. On P&G's behalf, Jones Day asserted infringement claims against two defendants and sought preliminary injunctive relief. One defendant settled immediately and agreed to respect P&G's intellectual property and remove its products from the market. After a preliminary injunction hearing, during which the Court indicated that it was going to grant P&G's motion for preliminary injunction, the remaining defendant agreed to enter into a consent judgment and permanent injunction, which the Court subsequently entered. This case is yet another in a line of successful cases that Jones Day has brought on behalf of P&G regarding infringement of P&G's tooth whitening intellectual property by private label manufacturers.

The Procter & Gamble Company v. Onuge Personal Care (Guangzhou) Co., Ltd., et al., Case No. 1:16-cv-00323 (S.D. Ohio)

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