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Procter & Gamble forms joint venture with Whirlpool Corporation

July 2014

Client(s) Procter & Gamble Company, The

Jones Day advised The Procter & Gamble Company in its formation of a joint venture with Whirlpool Corporation for the introduction of SWASH™, an innovative at-home clothing care system designed to slightly reduce wrinkles, refresh fabric, restore fit, and preserve clothing.

In addition to M&A representation, Jones Day provided intellectual property advice regarding this transaction.

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