Cases & Deals

  • Home
  • Practices
  • GfK sells European Consumer Panel (GfK CP) business to YouGov

Share

GfK sells European Consumer Panel (GfK CP) business to YouGov

January 2024

Client(s) GfK SE

Jones Day advised GfK SE in the €315 million sale of its European Consumer Panel business (GfK CP) to YouGov PLC, a leading international online research data and analytics technology group headquartered in the United Kingdom and listed on the London Stock Exchange (LSE: YOU).

GfK CP compasses over 100,000 households with panels across 16 European countries collecting and providing data on shopping behavior relating to fast moving consumer goods.

The divestment addresses competition concerns by the European Commission relating to GfK’s merger with NielsenIQ.

Contacts

Before sending, please note:

Information on www.jonesday.com is for general use and is not legal advice. The mailing of this email is not intended to create, and receipt of it does not constitute, an attorney-client relationship. Anything that you send to anyone at our Firm will not be confidential or privileged unless we have agreed to represent you. If you send this email, you confirm that you have read and understand this notice.