Emmanuel G.Baud

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Paris + 33.1.56.59.39.18

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A la tête du département Propriété intellectuelle du bureau parisien de Jones Day, Emmanuel Baud gère, assisté des 6 avocats composant l’équipe, des dossiers complexes pour le compte de clients français et internationaux en matière de brevets, marques, droit d'auteur, dessins et modèles, noms de domaine, savoir-faire, secret des affaires, logiciels, indications géographiques ainsi qu’en matière de concurrence déloyale et de parasitisme. Il agit devant les institutions et juridictions nationales et européennes.

Emmanuel Baud assiste régulièrement ses clients dans la rédaction et la négociation de contrats en matière d’IP/IT, notamment à l'occasion d’accords de transfert transfrontalier de technologie et/ou l’octroi de licences dans le cadre de transactions nationales et internationales pour des sociétés privées et des fonds d’investissements. Il représente ses clients lors de contentieux en propriété intellectuelle, les assiste dans le cadre de la mise en place de stratégies de protection des marques, dessins et modèles. Il les conseille également en matière de droit de la publicité et de l’Internet. En outre, sa représentation d’acteurs majeurs du secteur des boissons et plus généralement d’entités en charge de la protection d’Indications Géographiques et/ou d’Appellations d’Origine (dans des contentieux et en matière de réglementation), lui a conféré une expérience reconnue dans ces domaines. Il traite de ces questions en proche collaboration avec les départements concurrence/antitrust et droit public du Cabinet.

Emmanuel Baud est membre l'Association des Praticiens du Droit des Marques et des Modèles (APRAM), dont il a été le président de 2010 à 2012. Il est également membre de l'Association Internationale des Marques (INTA) et de l’Association Internationale des Juristes du Droit de la Vigne et du Vin (AIDV).

Expérience

  • INAO obtains landmark decision in "Saucisson d'Avergne" protected geographical indicationJones Day successfully represented the French Institute of Origin and Quality (INAO) against a large producer of sausages and related products massively commercialized in large national supermarkets in France under the "Louis Auvergne" trademark, while its products could not benefit from the "Saucisson d'Auvergne" protected geographical indication.
  • INAO and Syndicat Général des Vignerons des Côtes du Rhône win favorable decision involving unlawful use of famous wine geographical indicationOn behalf of The French National Institute of Origin and Quality (INAO)—the French administrative body in charge of defending French and foreign geographical indications (GI) worldwide—and the representative body of wine producers of the famous GI "(H)Ermitage", Jones Day obtained a favorable judgment from the Paris court of first instance in a dispute over a wine producer's infringing use of the famous GI "Ermitage", as a sale denomination, for a French wine benefitting from the GI "Corbières" and not from the prestigious "(H)Ermitage" GI.
  • French medical device company seeks advice on data protection matters and regulatory issuesJones Day advised a French medical device company on data protection matters and regulatory issues.
  • Sommet Education acquires Ducasse EducationJones Day assisted Sommet Education, a portfolio company of Eurazeo, in its acquisition of a 51% interest in Ducasse Education, a major player in culinary arts and pastry training.
  • IPSEN PHARMA obtains cancellation of competitor's trademark before EU General Court of JusticeJones Day successfully represented IPSEN PHARMA on appeal before the European Union's General Court of Justice in obtaining the cancellation of Forest Pharma BV's EU trademark application for "Colineb" based on IPSEN's prior German trademark, "Colina."
  • Cyrus Capital Partners acquires, in French insolvency proceeding, of French business of Toys R UsJones Day represented Cyrus Capital Partners in connection with the acquisition, in a French insolvency proceeding, of the French business (comprised notably of 44 stores) of Toys R Us.
  • Madbox obtains ex parte preliminary injunction against a competitor regarding copycat video game on the AppStoreJones Day obtained an ex parte preliminary injunction from the District Court of Berlin on behalf of Madbox SAS, a French video game developer, against a competitor for copyright infringement as part of a worldwide dispute between the parties.
  • Diffulice brings opposition and invalidity proceedings against competitor relating to its "BODY MINUTE" trademarkJones Day is representing Diffulice Sàrl in opposition and invalidity proceedings against Beiersdorf relating to Diffulice's "BODY MINUTE" trademark before European Union Intellectual Property Office ("EUIPO") and in judicial proceedings before the Paris Court of First Instance.
  • Art foundation resolves copyright dispute with international packaging companyJones Day advised an art foundation regarding the ability to request an international packaging company cease its use of paper cup designs allegedly infringing the foundation's artwork copyrights.
  • ABB divests terminal block business to TE ConnectivityJones Day advised ABB Ltd. in the sale of its ENTRELEC® terminal block business, which is part of ABB's Electrification Products division, to TE Connectivity Ltd.
  • Deezer enters into exclusive distribution agreement with Rotana, leading media group in Middle EastJones Day is assisting Deezer, a leader in music streaming, in the negotiation and execution of an exclusive distribution agreement with Rotana Group, the leading media group in the Middle East, to distribute Rotana's audio and video content catalogue exclusively on Deezer's platform in the Middle East and North Africa regions.
  • Lincoln Electric acquires Air Liquide Welding for €115 million (US$134 million)Jones Day advised Lincoln Electric Holdings, Inc. in the €115 million (US$134 million) acquisition of the Air Liquide Welding subsidiary of Air Liquide, a key player in the manufacturing of welding and cutting technologies.
  • Bridgestone acquires Speedy FranceJones Day advised Bridgestone EMEA in its acquisition of Speedy France, a leading car service retail company and one of the most important tyre networks in France.
  • BNP Paribas acquires certain assets and liabilities from RBS relating to its structured retail investor products and equity derivatives businessJones Day advised BNP Paribas on its acquisition of certain assets and liabilities from Royal Bank of Scotland PLC relating to the structured retail investor products and equity derivatives businesses.
  • Goldman Sachs and Highgate Hotels acquires K+K Hotels GroupJones Day advised a consortium led by Goldman Sachs and Highgate Hotels, a leading hospitality investment and management company, in its acquisition, acquisition financing, and debt restructuring of the K+K Hotels group, which owns a portfolio of ten boutique hotels located in London, Paris, Barcelona, Munich, Vienna, Prague, Budapest, and Bucharest.
  • Alven Capital and Bpifrance invest in GenymobileJones Day represented Alven Capital SA and Bpifrance in connection with their approximate $7 million equity investment in Genymobile SAS, an Android software publisher.
  • Alven Capital invests in VideoStitchJones Day represented Alven Capital SA in connection with its equity investment in VideoStitch SAS, a live VR video stitching software editor.
  • Felix Capital and Union Square Ventures invest in Equanum d/b/a La Ruche qui dit OuiJones Day represented Felix Capital Partners and Union Square Ventures in connection with their purchase of €8 million (US$8.9 million) of Series B Convertible Preferred Stock in a private placement by Equanum d/b/a La Ruche qui dit Oui.
  • Idenix asserts patent infringement against Gilead in France related to Sovaldi® and Harvoni®Jones Day represents Idenix Pharmaceuticals LLC (a subsidiary of Merck & Co., Inc.) in patent litigation against Gilead in Tribunal de Grande Instance de Paris in France over sofosbuvir, the active ingredient in Sovaldi® and Harvoni®, Gilead's blockbuster drugs for treating Hepatitis C.
  • Total finalizes acquisition by Arkema of Total's Bostik Adhesives unit for €1.74 billion (US$2.2 billion)Jones Day represented Total SA in the €1.74 billion (US$2.2 billion) acquisition by the French group Arkema, one of the world’s major players in specialty chemicals, of its Bostik affiliate, a global adhesives company.
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    April 2024 Alert

    UK Court of Appeal Diverges From EU Trademark Law

    March 2024 Alert

    UK Supreme Court Rejects Amazon's Trademark Infringement Appeal

    November 2023 Commentary

    Patent Marking and e-Marking in Europe: Maximizing Benefits and Avoiding Pitfalls

    August 2021 White Paper

    2021 Mid-Year Review: Key Global Trade Secret Developments

    February 2019 COMMENTAIRE

    Un nouveau décret modifie les moyens de protection des documents confidentiels lors d’une saisie-contrefaçon

    July 2018 Commentary

    CJEU Confirms that Louboutin's Red Outer Sole Can Be a Trademark

    May 2018 Commentary

    EU Consumer Rights Enforcement—Penalties Ahead

    October 2017 Commentary

    European Union Trademark Reform—Further Changes Have Arrived

    April 2016 Commentary

    Overview of European Trade Mark Law Reforms

    December 2015

    "Inadmissibility of a copyright infringement action which is not brought against all the co-authors of a work of collaboration"; "Ownership of pictures realised by an employee of a photography agency" Intellectual Property Forum, Correspondent for France

    Voir toutes les publications

    • 30 novembre 2017
      Les rendez-vous de la propriété intellectuelle – 4ème volet : La protection des secrets d'affaires
    • 29 juin 2017
      Les rendez-vous de la propriété intellectuelle - 2ème volet : Comment se préparer à des saisies contrefaçon ou des saisies article 145 CPC ?
    • 30 mars 2017
      Les rendez-vous de la propriété intellectuelle - 1er volet : Gestion des créations de salariés
    • May 10, 2016
      Speaker at SODIAAL: How to Build A Legal Strategy in Reponse to Aggressive Anti-Milk and Anti-Farming Campaigns
    • February 10, 2016
      Speaker at the CNIEL: "How To Build A Legal Response to Aggressive Anti-Milk and Anti-Farming Campaigns"
    • October 2-4, 2015
      Speaker at the AIDV annual meeting held in 2015, on conflict of laws and jurisdictions in the wine trade and geographical indications matters.
    • October 17-19, 2013
      AIDV annual meeting on the possibilities for wine producers to file and register trademarks in light of the latest case law “Diptyque” rendered by the French Supreme Court
    • 24 octobre 2012
      L'industrie française à la croisée des chemins : nouvelles options stratégiques et avancées de l'ingénierie juridique et financière
    • October 23, 2012
      French Industry at the Crossroads: New strategic options and legal innovations
    • August 2, 2012
      Keywords in Advertising, a US and European Perspective
    • June 29, 2012
      Trade Secrets Conference
    • June 26th, 2012
      Trade Secrets Conference, APRAM and MEDEF
    • February 1, 2012
      Forum On Intellectual Property, Counterfeit, Contraband & Organised Crime, Kangaroo Group and IFRA
    • November 23, 2011
      IFRA IP workshop
    • November 7, 2011
      LES Automotive Group Meeting

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